OpenASO Blog
ASO guides
Step-by-step App Store Optimization guides covering search, keyword research, metadata, and rank tracking.
App Not Showing in App Store Search? How to Find Out Why
Why your app is missing from App Store search, even for its exact name: an ordered diagnostic, reported indexing waits, and what to send Apple.
App Store Description Guide: Limits, Format, and Ranking
App Store description limits, plain text rules, promotional text, and what Apple says about search, with a before-and-after example you can copy.
App Store Keyword Field: How to Use All 100 Characters
Apple's rules for the 100-character App Store keyword field, with examples: commas without spaces, plurals, repeated words, and what to leave out.
How to Do App Store Keyword Research in 2026
A six-step App Store keyword research process: find real search terms, check relevance and competition, use popularity data, and choose what to target.
App Store Localization: Which Languages to Add First
Apple supports 50 App Store localizations. Choose your first languages with App Store Connect data, see what Apple documents, and test cross-localization.
What Is App Store Optimization? A Practical 2026 Guide
App Store Optimization explained: which fields affect search, how Apple ranks apps, what changed in 2025 and 2026, and where to start with no budget.
App Store Ratings Not Showing? 3 Cases and What to Check
App Store ratings or reviews not showing up? Separate your own review, a product page with no ratings, and App Store Connect numbers that don't match.
App Store Screenshot Sizes and Requirements for 2026
Exact App Store screenshot sizes from Apple's spec page: required devices, formats, limits, scaling, iPhone Duo, and updating without a new build.
Apple Ads Search Popularity Score Explained
What Apple's search popularity score means, how to read it, where to find it, and why it is a relative signal rather than App Store search volume.
Are Apple Ads Worth It for an Indie Developer?
Are Apple Ads worth it for indie apps? How pricing works, Basic vs Advanced, the 2026 search placements, and how to run and read a small test.
How Much Does ASO Cost for an Indie App?
What ASO costs an indie app: tools, Apple Ads data, screenshots, localization, agencies, and your time, with dated list prices and a $0 path that works.
Custom Product Page Keywords: Do They Help You Rank?
You can assign keywords to App Store custom product pages. Here is what Apple says about limits and approval, what is unstated, and how to measure it.
How to Market a New iOS App With No Budget
A step-by-step order for marketing a new iOS app for free: TestFlight, pre-orders, metadata, Product Hunt, Reddit, ratings, featuring, and In-App Events.
How to Track App Store Keyword Rankings
How to track App Store keyword rankings by country and device, how often to check, how to read changes, and which free options work.