OpenASO Blog

App Store Optimization guides and tool comparisons

How App Store search works, how to research and track keywords, and how to put an AI assistant to work on real ASO data.

AI workflows

How to Use AI for App Store Keyword Research

Why chatbots guess at App Store keywords, and how to connect Claude or Codex to real ranking data with MCP, with prompts you can copy.

AI workflows

Generate App Store Screenshots with AI or Claude Code

A practical way to make App Store screenshots with AI: capture real UI, use Claude for copy and layouts, and stay within Apple's guideline 2.3.3.

Guides

App Not Showing in App Store Search? How to Find Out Why

Why your app is missing from App Store search, even for its exact name: an ordered diagnostic, reported indexing waits, and what to send Apple.

Guides

App Store Description Guide: Limits, Format, and Ranking

App Store description limits, plain text rules, promotional text, and what Apple says about search, with a before-and-after example you can copy.

Guides

App Store Keyword Field: How to Use All 100 Characters

Apple's rules for the 100-character App Store keyword field, with examples: commas without spaces, plurals, repeated words, and what to leave out.

Guides

How to Do App Store Keyword Research in 2026

A six-step App Store keyword research process: find real search terms, check relevance and competition, use popularity data, and choose what to target.

Guides

App Store Localization: Which Languages to Add First

Apple supports 50 App Store localizations. Choose your first languages with App Store Connect data, see what Apple documents, and test cross-localization.

Guides

What Is App Store Optimization? A Practical 2026 Guide

App Store Optimization explained: which fields affect search, how Apple ranks apps, what changed in 2025 and 2026, and where to start with no budget.

Guides

App Store Ratings Not Showing? 3 Cases and What to Check

App Store ratings or reviews not showing up? Separate your own review, a product page with no ratings, and App Store Connect numbers that don't match.

Guides

App Store Screenshot Sizes and Requirements for 2026

Exact App Store screenshot sizes from Apple's spec page: required devices, formats, limits, scaling, iPhone Duo, and updating without a new build.

Guides

Apple Ads Search Popularity Score Explained

What Apple's search popularity score means, how to read it, where to find it, and why it is a relative signal rather than App Store search volume.

Guides

Are Apple Ads Worth It for an Indie Developer?

Are Apple Ads worth it for indie apps? How pricing works, Basic vs Advanced, the 2026 search placements, and how to run and read a small test.

Guides

How Much Does ASO Cost for an Indie App?

What ASO costs an indie app: tools, Apple Ads data, screenshots, localization, agencies, and your time, with dated list prices and a $0 path that works.

AI workflows

ASO MCP Servers Compared: Which Tools Connect to AI?

Most ASO tools now offer an MCP server. Compare local and remote options, plan requirements, and what to check before connecting your AI assistant.

Comparisons

Astro ASO Alternatives: Free, Cheaper, and for Windows

Astro alternatives compared: free and open-source options, cheaper paid tools, and what runs on Windows. Prices and platforms checked November 1, 2026.

Comparisons

Best ASO Tools in 2026: Prices, Coverage and AI Support

Compare the main ASO tools of 2026 by price, store coverage, delivery, and AI support, including OpenASO, Astro, Appfigures, AppTweak, and Sensor Tower.

AI workflows

Claude Skills for ASO Compared: What Each One Does

Five Claude skills for ASO compared by data source, install, licence, and upkeep, plus the core limit: a skill holds instructions, not App Store data.

AI workflows

How to Connect Claude Code to App Store Connect via MCP

How to connect Claude Code to App Store Connect: third-party MCP servers compared, a least-privilege API key, and how to keep your .p8 file out of git.

Guides

Custom Product Page Keywords: Do They Help You Rank?

You can assign keywords to App Store custom product pages. Here is what Apple says about limits and approval, what is unstated, and how to measure it.

Comparisons

Free ASO Tools in 2026: What You Actually Get

A comparison of free ASO tools in 2026, covering what each free plan really includes, its limits, and when it makes sense to start paying.

AI workflows

How to Get Your App Recommended by ChatGPT and Claude

We found no form that gets an iOS app recommended by ChatGPT or Claude. See what 316 panel runs show AI cites, plus a free way to measure your app.

Guides

How to Market a New iOS App With No Budget

A step-by-step order for marketing a new iOS app for free: TestFlight, pre-orders, metadata, Product Hunt, Reddit, ratings, featuring, and In-App Events.

Comparisons

OpenASO vs Astro: Which Mac ASO App Should You Use?

OpenASO and Astro are both Mac ASO apps with MCP support. Compare price, licensing, features, and data storage to see which fits your workflow.

Comparisons

Free Sensor Tower Alternatives: What Each Really Includes

Free Sensor Tower alternatives, split by need: keyword rankings or download and revenue estimates. See what each free tier really includes today.

Guides

How to Track App Store Keyword Rankings

How to track App Store keyword rankings by country and device, how often to check, how to read changes, and which free options work.